A celebrity appearing on TV and print advertisements is not a sight we are bereft of; we see it happening all around us. This practice of using a well-known face as a spokesperson has been prevalent through the ages and is gaining more prominence as we go. Endorsements are a great way to complement the growth and future of a brand, right from cosmetics to real estate. Yes, even the real estate sector is witnessing increasing endorsements from renowned faces of Bollywood and sports. These renowned faces work better at catching the attention of the target audience by appealing to their innate desires and fandom and hence the customers begin to look up to the brand associated with the star as much as they do with the star himself/herself.
Given below are some of the most successful celebrity endorsements in the real estate sector. So read through, dote a bit and decide which is the next project that you will call home.
- Mahagun Group endorsed by the King of Bollywood-SRK
Mahagun Group is a conglomerate of real estate companies that have earned an untarnished reputation in the residential, commercial as well as hospitality segments. The group has been providing quality infrastructure for over 4 decades and has a track record of delivering about 7 million sq. ft. of residential space. Their value for money product, justifiable prices, transparent procedures and timely deliveries has made Mahagun a trusted name in the real estate arena.
Believing in their motto of “We Deliver What We Commit”, Mahagun Group made Shahrukh Khan, the King of Bollywood and the King of millions of hearts its brand ambassador in 2012. The actor has appeared in more than 80 films and has been bestowed with several recognitions including 14 Filmfare Awards. With a large base of followers not just in India but worldwide, King Khan is one of the most successful movie stars globally.
Both Mahagun Group and SRK have a far and wide reaching presence owing to their consistently successful performances, one in real estate and the other in the world of cinema. The director of Mahagun Group, Dhiraj Jain felt that their tagline- ‘A name that performs’- is synonymous with the persona that is Shahrukh Khan and thus made the decision to associate his brand’s name with that of the superstar. Both Mahagun Group and Shahrukh Khan have been trendsetters in their own fields and backed by SRK’s stature and boyish charm, Mahagun Group is all set to win over many hearts.
Some flagship projects by Mahagun Group:
- Mahagun Mywoods– Located in Sector 16C in Greater Noida West, the project offers 2 BHK, 3 BHK and 4 BHK apartments along with a range of world class facilities.
- Mahagun Mantra– The project offers exquisite 2 and 3 BHK residences in Sector-10, Greater Noida packed with a gamut of modern facilities.
- Mahagun Mirabella– Bask in the charm of certified green 2, 3 and 4 BHK apartments in Sector 79 in Noida.
- Mahagun Moderne– The project offers well-designed 2, 3 and 4 BHK high rise apartments and duplexes in Sector 78, Noida along with sports and leisure activities.
- Ajnara Group endorsed by the ‘Queen’ Kangna Ranaut
Ajnara India Limited is a name that needs no introduction in the real estate arena of the National Capital Region. The company was incepted in 1991 and has earned a respectable place for itself in the market in a career spanning over two successful decades. One of the first real estate companies to get an ISO 9001:2000 in North India, Ajnara Group has acquired a dominant presence in residential, commercial, hospitality and IT sectors. The group caters to all customer groups, offering both affordable and luxury projects in Noida, Noida Extension and Ghaziabad. Owing to their high level of professionalism, excellent architecture and on-time deliveries, Ajnara Group has gained the confidence of its buyers. The group has been awarded with many accolades including ‘Outstanding Contribution in Growth of Noida and Greater Noida’ by CREDAI in 2012 and ‘WCRC Leaders Asia Excellence Awards 2014’.
Ajnara India Ltd. had a long association with Kangna Ranaut to endorse its projects. Kangna was seen promoting the group’s ventures in television commercials and print advertisements. This association helped the real estate developer to create a distinctive brand image and spread positive awareness about the group’s projects. Their campaign with Ranaut was effective in getting Ajnara Group noticed and acknowledged in North India.
The reason Ajnana Group approached Kangna Ranaut was that she was one of those few in the industry who achieved an impeccable position in Bollywood in a very short time period with successful movies like Tanu Weds Manu, Tanu Weds Manu Returns and Queen to her credit, that too on her own effort and talent. She now stands as a style icon for many yet hasn’t lost her humility. These are also the values that are reflective of Ajnara Group, which works round the clock to provide quality housing with a high level of professionalism. Kangna Ranaut caught the potential customers’ attention and made Ajnara Group stand out in the crowd.
Some flagship projects by Ajnara Group:
- Ajnara Ambrosia– Provides 2 and 3 BHK residential apartments with a Spanish architecture and a wide range of amenities located favorably at Sector 118 in Noida.
- Ajnara Le Garden– A contemporary project offering 2, 3 and 4 BHK homes at a sought after location of Greater Noida West.
- Ajnara Homes– Choose from lavish 2, 3 and 4 BHK units boasting of superior finish situated at Greater Noida.
- Nirala Group endorsed by Sports-Star Virender Sehwag
Nirala India, which was established in the year 1996, is a real estate developer that has extended its influence in the residential and commercial sectors of Indian real estate. This premier company was recognized as an ISO 9001:2000 in 2005 and is revered for its excellent quality of infrastructure and luxurious residential spaces. They give priority to the safety of their customers and strictly adhere to global norms of safety. Providing world class architecture to the public since 1996, Nirala India has carved a niche in the real estate sector of the country.
Ace cricketer and former Vice-Captain of Indian cricket team, Virender Sehwag, has been associated with Nirala India since 2011. He is the only Indian who was honoured with the Wisden Leading Cricketer in the World in 2008 and the first ever in the world to retain that title for 2009. The Nawab of Najafgarh was chosen as the face to represent Nirala Group for he exuded values that were synonymous to the group itself. The company primarily focuses on Delhi NCR region and thus chose Sehwag, a face that all families trusted and cheered.
Nirala India works solely towards the satisfaction of its customers, an ever growing family that has chosen Nirala for its reliable construction and transparent policy framework. And with Sehwag’s genuine smile and pan-India reputation, the group has won the hearts of millions!
Some flagship projects by Nirala Group:
- Nirala Estate– Bask in opulent residences at Techzone-IV, Greater Noida in 2, 3 and 4 BHK options along with swimming pool, gymnasium, club house and a range of other facilities.
- Nirala Aspire– Covering 20 acres, the project offers 2, 3 and 4 BHK apartments in Greater Noida West.
- Nirala Greenshire– Own a luxurious 2 or 3 BHK unit at Sector 2 in Greater Noida West and enjoy the additional array of ultra-modern amenities.
- Migsun Group endorsed by Style Diva Sonam Kapoor
Believing in the 3 ‘Ts’, i.e., teamwork, transparency and tenacity, Migsun Group is a real estate developer that comes from a legacy of several entrepreneurial enterprises before taking its current form. At Migsun, a team of dedicated professionals works to provide its customer base value for money investments, nurturing these bonds with love and care. The transparent approach of the company has attracted customers in large numbers who are now settled happily in their excellent homes.
Sonam Kapoor, known for her superior sense of fashion is looked upon by many as a fashion icon. Nominated for four Filmfare Awards, she is one of the highest paid actresses in Bollywood. She also supports many charitable causes such as breast cancer. The actress endorses Migsun Group, drawing attention of innumerable customers with her charismatic aura and style. Migsun, like Sonam, has made fans with their attractive demeanor and promised deliveries.
Flagship Project of Migsun group:
- Migsun Wynn– An ideal project offering 2 and 3 BHK apartments at Eta 2, Greater Noida with a store house of contemporary amenities.
- WTC endorsed by the ‘Wall’ Rahul Dravid
World Trade Centers or WTC is a network of global trading centers that was established way back in 1970 with its headquarters in New York. Managed by World Trade Center Association (WTCA), this wide network comprises of around 330 World Trade Centres spread in 100 countries across the globe. WTC is known for providing iconic structures across the world, emanating world class values and distinguished, avant-garde infrastructure, giving businesses lucrative opportunities to grow and touch new heights of professionalism.
The core values of Rahul Dravid- his dependability, consistently high performance, reliability and professional stability- made WTC choose him as their brand ambassador. Famously known as The Wall with an impressive career on the field spanning over 15 years, Dravid is known internationally for his strength of character. Similarly, WTC is a name that is trusted across the globe and provides sought after business spaces to the new age investors.
Some flagship projects by WTC:
- WTC Noida– Fully air-conditioned, furnished and unfurnished office spaces with high speed elevators and dedicated parking at Yamuna Expressway.
- WTC Chandigarh– Located at Mohali, Chandigarh, the project offers state-of-art yet low maintenance commercial spaces and studio apartments.
- WTC Gift City– A commercial project based on green concept, this project presents first rate commercial spaces in Ahmedabad.
- JM Housing Limited endorsed by the Gorgeous Kareena Kapoor
JM Housing Limited established in the year 1999 is one of the prominent names in the real estate arena of the National Capital Region and Delhi. A subsidiary of JM Group, the company has been specializing in resolving real estate needs of people in both commercial as well as residential segments, providing seamless services to its clientele. The company believes in serving the society to the best of its capability and works to achieve three cardinal facets it believes in- “client satisfaction, execution excellence and timely delivery”. JM Housing’s honest approach and simplified policies have made them one of the sought after real estate developers in NCR.
Kareena Kapoor, one of the noted actresses of the industry and winner of six Filmfare Awards is the actress with the highest number of endorsements. After her debut in 2000, Kapoor has become one of the highest paid actresses in Bollywood. She is known for her diverse roles ranging from romantic comedies to thrillers to dramas and is also the co-author of three books. In 2013, this leading Bollywood beauty was signed up as the brand ambassador of JM Housing. This was a part of the marketing and branding campaign of the company to get the desired attention of home buyers.
Getting Kareena Kapoor to become the face of JM Housing and its projects has proven to be a step in the right direction for the company. The superstar has helped the developer achieve a distinctive position in the real estate market and has attracted a large customer following, making JM Housing a more recognizable brand in today’s time.
Some flagship projects by JM Housing:
- JM Florence– Presenting 2, 3 and 4 BHK modern residences at a prime address of Greater Noida (West).
- JM Aroma– An ICGB certified project with modish apartments in 3 and 4 BHK located in Sector 75, Noida.
- Supertech Limited endorsed by the Talented Twinkle Khanna
Supertech Limited is a real estate developing firm that has redefined contemporary infrastructure by launching landmark projects in the residential, commercial, hospitality and retail sectors. Delivering excellence and pioneering the concept of mixed use real estate developments in North India, Supertech Limited has made its presence felt in states such as Uttar Pradesh, Uttarakhand, Haryana and Bengaluru. With a career spanning over 25 years, Supertech Limited has added panache and grace to contemporary infrastructure by bringing together aesthetics and functionality. The group has a loyal following owing to its quality projects and timely deliveries.
Twinkle Khanna, a former Bollywood actress, joined hands with Supertech Limited to endorse their flagship residential project Supertech ORB in 2012. An actress turned interior designer, Twinkle Khanna single handedly designed the 50 acre area of Supertech ORB, giving it a unique circular shape offering luxury residences in high rise 45 storey towers. The task excited her and she gave in her best to deliver to the customers a never before seen concept, way above their expectations. Along with being an interior designer, she is also a film producer, newspaper columnist and author.
Twinkle Khanna’s brilliance in design combined with Supertech’s commitment to excellence has attracted a large number of satisfied customers making Supertech Limited a favourable name in Indian real estate.
Some flagship projects by Supertech Limited:
- Supertech ORB– Unique circular design, 3 and 4 BHK apartments and a range of amenities, all at Sector 74 in Noida.
- Supertech Romano– Get premium 2 and 3 BHK apartments based on classical Roman architecture located at Sector 118, Noida.
- Gaursons India endorsed by the Iconic Couple Rishi Kapoor and Nitu Singh
With its motto “The Synonym of Trust in Realty”, Gaursons India Limited has ventured into affordable as well as luxury segments of residential housing, offering the best living spaces to home buyers in the National Capital Region. The company has also established many ventures in the commercial realty segment and high tech townships, erecting projects that signify a perfect blend of contemporary life and global quality standards. The company is guided by its vision to become one of the best realty developers in the country and thus delivers value for money ventures to its valuable customers.
Gaursons India Limited is endorsed by the onscreen and off-screen love birds, Nitu Singh and Rishi Kapoor. They have stood by each other for over 34 years and are now standing by Gaursons India, promoting their ventures to the public. This super adorable couple has attracted the attention of many customers, making Gaursons a revered name in the real estate arena.
Some flagship projects by Gaursons India:
- Gaur City Centre– Modern and cleverly conceptualized commercial spaces, food courts, studio apartments at a highly visible location of Greater Noida West.
- Gaur Saundaryam– Elegant 3 and 4 BHK residential apartments in Greater Noida amidst green and healthy surroundings.
- Gaur Yamuna City Plots– Independent plots in 120, 150 and 200 sq. yards for those who wish to design their homes as per their tastes.
- Gaur 7th Avenue– A Wi-Fi enabled complex with impeccably planned 2 BHK apartments in Gaur City, Greater Noida.
In our country, Bollywood and cricket are followed as staunchly as religions. And hence, the faces associated with either of these appeal to our senses like nothing else. In fact, you may have noticed that you can easily remember a brand or a product or an advertisement if it had the face of your favorite batsman or superstar. This wide reach and presence of celebrities is what brands are encashing upon. Associating real estate projects with a certain star grips the attention of customers thereby influencing the demand for that developer and encouraging buyers to invest.
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